What Is Market Multiples Analysis?

market multiple analysis
market multiple analysis

A market multiples evaluation is a financial modeling way of assigning a value to assets or to a company. Market multiples analysis can be known as direct contrast analysis or comparable companies analysis. Used as an alternative approach to a discounted cash flow valuation, a market multiples analysis utilizes comparable businesses to devise valuations.

What are the multiples used in a multiples analysis?

Multiples used in multiples analysis can be categorized as enterprise value multiples or equity multiples. The most common equity multiple is the P/E ratio or the cost per earnings ratio while the most frequent enterprise value multiple is the EV/Sales or the business value per net earnings ratio.

Equity multiples are often utilised in equity valuation. Investors are more familiar with these compared to enterprise value multiples. On the other hand, enterprise value multiples are more detailed and have more accessible multiples to be utilized. These multiples make it possible for analysts to concentrate on key statistics that minimize differences in accounting policies.

What are the benefits and drawbacks of this multiples analysis?

The ease of using multiples in evaluation is both an advantage and disadvantage. It’s a disadvantage since it simplifies complicated information into only a single value or a collection of values. This effectively disregards other variables that influence a corporation’s intrinsic value like growth or decline. But this simplicity makes it possible for a financial analyst to create quick computations to evaluate a provider’s value.

Meanwhile, using the multiples analysis can also cause difficulty in comparing businesses or resources. This is because firms, even if they appear to have identical business operations, may have distinct accounting policies. As such, multiples could be readily misinterpreted and comparisons aren’t as conclusive. They have to be corrected for different accounting policies.

Market Multiples analysis also disregards the future point in time — it’s static. It only considers the corporation’s position for a given time period and fails to incorporate the provider’s growth in its business operations. However, there are particular multiples which look in “leading” ratios.


A market multiples analysis can compare businesses based on size, industry classification, financial ratios, clients, growth, leverage and engineering. Higher reliability and a more powerful financial evaluation are obtained when comparison businesses are highly similar. Normally a financial analyst decides what comparison variables are most important and finds businesses that are comparable based on these factors. e.g an analyst might pick a new company that makes software for the Internet might be best compared against other Internet-based firms or against software companies. For large corporations with multiple branches or groups, a market multiples analysis can be carried out on the individual units within the business.


Market multiples analysis can be done against as many diverse companies as required to get a trusted valuation. For a general reference standpoint, a single firm analysis can be carried out. For more critical analysis and a high degree of precision, a market multiples analysis ought to be performed against a substantial number of businesses in the same industry.


Market multiples analysis takes each company to be compared and computes the key comparison ratios. Conventional financial ratios include liquidity ratios, asset turnover ratios, financial leverage ratios, profitability ratios and dividend coverage ratios. A mean of the contrast ratios is performed and it ends in an assessment value. According to the resulting value, an analyst makes a valuation judgment based on nonfinancial indicators and might make adjustments accordingly. By way of instance, if an analyst understands a firm has recently made a big acquisition which has skewed financial results briefly, she might make alterations to the analysis.


Market multiples analyses are simple to comprehend, apply and use since there’s absolutely no demand for projecting cash flows. Information is also easy to obtain from published reports of publicly traded firms like 10-K admissions or yearly reports. A market multiples analysis is a widely used tool in the legal and investment banking disciplines.


It can be tricky to find good comparable businesses to match up against the analysis firm. With no similar company, results can be unreliable and may result in a wide assortment of valuations. A market multiples analysis also excludes the time value of money and price of capital from a provider’s valuation. By way of instance, a market multiples analysis excludes finance charges and interest.


A market multiples analysis is a fantastic tool when an alternate valuation method isn’t appropriate because of a brief company tenure or rapid expansion. Comparison figures should be taken in exactly the exact same time period from each firm to exclude external seasonal or financial market changes.